At the Sharpest Pencil, our approach to all brands and projects starts with our Circle of Truth. Why is it a circle? Because we run through processes step by step until we come back full circle. Not just that, but your brand or project is at the very centre of everything we do!
Circle of truth
The structure of our circle of truth, enables us to gain an in-depth understanding of your brand quickly, uncover real opportunities and offer knowledge and solutions, not just services.
Your brand’s health is always at the centre of everything we do.
Getting to Know the Brand
We listen, we learn and we immerse ourselves in your brand. We believe that once we start working on a project, we are part of the team.
Understanding the Core Target Market
We are truth seekers and truth tellers, so we do an in-depth discovery of what’s needed and overarching brand analysis. This helps us look for blind-spots, value ads and any opportunities.
Who are we up against?
We perform an interrogative competitor analysis. Dive deep to see what else is out there, if we’re correctly positioned and our insights are based on facts.
Uncovering the Sharp Idea
We believe that what matters should be measured, so we make sure to set measurable goals for our campaigns and the work we do.
Spreading the News
We reach out to your target audience in the right places, ensuring we maximise budget and your results.
Tracking the Results
Nothing can be improved when nothing is measured. So we evaluate our results, tweak and improve as we go.
Next Steps
At the end of any campaign, it's time to see how we can push what we’ve learned further, set new goals and take you to the next level!
