Slide Franki and Nikki bring extensive marketing and advertising experience backed up by in market success in healthcare and FMCG, while Judy is a highly experienced communications specialist and business growth consultant.

Our Brand Builders are all science graduates with key knowledge and
experience across multiple therapeutic areas. They have an in-depth understanding of the Marketing Code, ensuring that all work complies with healthcare regulatory requirements.


They are supported by a team of medical copywriters,
creatives and production.
– Founder and CEO Nikki Miller Judy Neil Franki Baker As our lead pencil, Franki has extensive experience both as a client and in advertising. This solid grounding, coupled with her hands-on entrepreneurial approach, is the reason she consistently pushes herself and the tsp team to exceed expectations. Franki’s adventurous spirit is fuelled by her love for the open road, preferably on her Harley-Davidson Softail Deluxe.
– Business Director Nikki brings international ad agency and big brand experience to The Sharpest Pencil. Nikki has worked on numerous blue chip, multinational accounts and she also has serious strategic and media credentials. Nikki loves travelling, particularly to India, and poodles. – Business Comms Director Judy has provided marketing and strategic counsel to multiple brands and mega mixed-use developments in the Middle East, Europe, India and South Africa. Judy has an extensive global network and has worked with some of the world’s leading brands including McLaren Formula 1 United Kingdom, Valentino Fashion House Milan and Baccarat Crystal Paris.
Her experience extends to Corporate, Government Projects, Mixed-Use Developments, Tourism, Healthcare and Wellness, Leisure, Retail and Entertainment. Judy loves quad bike riding, especially in the desert. “There is nothing quite like the exhilaration of making it to the top of the giant dunes or the thunderous silence of the desert in the morning.”
Tatum Vermeulen Suvarsha Mahadew
Josephine Benecke
(BSC, PDM)
– Brand Builder
(BSC)
– Brand Builder
(BSC, PDM)
– Brand Builder
Tatum has solid healthcare and consumer advertising experience. She has a BSc and PDM (Wits) and whilst she clearly loves science, she equally enjoys all aspects of direct to consumer advertising. She loves being a Brand Builder. Tatum is mom to Lea-Grace and four fur-babies. Suvi has worked in healthcare advertising since graduating with a BSc (Wits) in Biochemistry and Genetics. She has found her niche at The Sharpest Pencil as it fuels her passion for science and creativity. She and Sumeer are doting parents to one year old Veer, and she has a love and understanding of nature and energy and the way that they interact with the universe. She aspires to spread her most important message – we are all one, connected energetically.
Josephine enjoys building relationships with clients and is always stretching herself. Her BSc (UCT), in Biochemistry and Genetics, and her PDM (WBS) allow her to find the perfect mix between Science and Marketing. She loves being immersed in nature, so much so that between her BSc and PDM she spent 18 months working in the Sabi Sands at a game lodge. Her favourite animal is an elephant.

Slide Franki and Nikki bring extensive marketing and advertising experience backed up by in market success in healthcare and FMCG, while Judy is a highly experienced communications specialist and business growth consultant.

Our Brand Builders are all science graduates with key knowledge and
experience across multiple therapeutic areas. They have an in-depth understanding of the Marketing Code, ensuring that all work complies with healthcare regulatory requirements.


They are supported by a team of medical copywriters,
creatives and production.
– Founder and CEO Nikki Miller Judy Neil Franki Baker As our lead pencil, Franki has extensive experience both as a client and in advertising. This solid grounding, coupled with her hands-on entrepreneurial approach, is the reason she consistently pushes herself and the tsp team to exceed expectations. Franki’s adventurous spirit is fuelled by her love for the open road, preferably on her Harley-Davidson Softail Deluxe.
– Business Director Nikki brings international ad agency and big brand experience to The Sharpest Pencil. Nikki has worked on numerous blue chip, multinational accounts and she also has serious strategic and media credentials. Nikki loves travelling, particularly to India, and poodles. – Business Comms Director Judy has provided marketing and strategic counsel to multiple brands and mega mixed-use developments in the Middle East, Europe, India and South Africa. Judy has an extensive global network and has worked with some of the world’s leading brands including McLaren Formula 1 United Kingdom, Valentino Fashion House Milan and Baccarat Crystal Paris.
Her experience extends to Corporate, Government Projects, Mixed-Use Developments, Tourism, Healthcare and Wellness, Leisure, Retail and Entertainment. Judy loves quad bike riding, especially in the desert. “There is nothing quite like the exhilaration of making it to the top of the giant dunes or the thunderous silence of the desert in the morning.”
Tatum Vermeulen Suvarsha Mahadew
Josephine Benecke
(BSC, PDM)
– Brand Builder
(BSC)
– Brand Builder
(BSC, PDM)
– Brand Builder
Tatum has solid healthcare and consumer advertising experience. She has a BSc and PDM (Wits) and whilst she clearly loves science, she equally enjoys all aspects of direct to consumer advertising. She loves being a Brand Builder. Tatum is mom to Lea-Grace and four fur-babies. Suvi has worked in healthcare advertising since graduating with a BSc (Wits) in Biochemistry and Genetics. She has found her niche at The Sharpest Pencil as it fuels her passion for science and creativity. She and Sumeer are doting parents to one year old Veer, and she has a love and understanding of nature and energy and the way that they interact with the universe. She aspires to spread her most important message – we are all one, connected energetically.
Josephine enjoys building relationships with clients and is always stretching herself. Her BSc (UCT), in Biochemistry and Genetics, and her PDM (WBS) allow her to find the perfect mix between Science and Marketing. She loves being immersed in nature, so much so that between her BSc and PDM she spent 18 months working in the Sabi Sands at a game lodge. Her favourite animal is an elephant.